Cars.com
Managed complex paid search programs across multiple domains and large-scale automotive inventory structures.
A decade of senior advisory work across enterprise, finance, healthcare, education, and consumer brands.
Complex account structures, multi-domain ecosystems, and large-scale acquisition programs.
Performance marketing in high-trust environments where measurement and governance matter.
Audience acquisition, enrollment, patient demand, and mission-driven digital programs.
Shopping, feed optimization, product-level strategy, and revenue-focused growth.

Managed complex paid search programs across multiple domains and large-scale automotive inventory structures.
Supported B2C and B2B lead generation programs across highly localized national search demand.
Supported paid search and shopping strategy across a high-volume jewelry eCommerce environment.
Supported paid media strategy in a regulated financial services environment focused on measurable acquisition.
Supported full-funnel paid media across departments, programs, and course offerings.
Supported international paid media expansion across product sales, subscriptions, and app acquisition.
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erik@ridgewellstrategies.com