Cars.com
Managed complex paid search programs across multiple domains and large-scale automotive inventory structures.
Ridgewell brings experience across enterprise brands, financial institutions, healthcare organizations, education providers, nonprofits, ecommerce companies, and technology platforms.
From high-budget paid media programs to data infrastructure and measurement systems, our work is built around accountability, performance, and decision-ready visibility.
Our experience spans organizations with complex audiences, high-volume acquisition programs, regulated environments, multi-market operations, and cross-functional stakeholder needs.
Complex account structures, multi-domain ecosystems, and large-scale acquisition programs.
Performance marketing in high-trust environments where measurement and governance matter.
Audience acquisition, enrollment, patient demand, and mission-driven digital programs.
Shopping, feed optimization, product-level strategy, and revenue-focused growth.
Strategic advisory, paid media, and measurement — for consumer and B2B leaders.

Ridgewell helps organizations connect paid media, data systems, and measurement into a more accountable growth engine.
Brief notes are welcome. We respond within one business day.
erik@ridgewellstrategies.comManaged complex paid search programs across multiple domains and large-scale automotive inventory structures.
Supported B2C and B2B lead generation programs across highly localized national search demand.
Supported paid search and shopping strategy across a high-volume jewelry eCommerce environment.
Supported paid media strategy in a regulated financial services environment focused on measurable acquisition.
Supported full-funnel paid media across departments, programs, and course offerings.
Supported international paid media expansion across product sales, subscriptions, and app acquisition.